LIKE MANY STORIES, OURS BEGAN DURING A WELL-EARNED TEA BREAK.
Orders were going round and someone said: “Make mine a builders.” That got us thinking – where had the Great British cuppa gone? The fashionable fruity blends look pretty but they can’t dent a real thirst.
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It was high time to refresh this hardworking nation with a proper, no-nonsense cup of tea. We turned to the experts on the subject – builders, of course – and asked 300 of them to slurp and rate our blend. They gave us top marks for strength, refreshment and lip-smacking flavour – the perfect cuppa for a job well done.
We packed up our builder-approved bags and delivered them to retailers and wholesalers across the country. Now workers everywhere can reward themselves with a real thirst-hammering teabreak.
And to make sure our brew always hits the nail on the head, we partner with the Federation of Master Builders, Britain’s largest building trade association.
